SOCIAL MEDIA

Social media marketing can seem as overwhelming as it is important. While it offers businesses instant interaction with customers, the benefits extend well beyond increasing sales. Social media marketing requires both strategy and creativity. Here are a few samples of the writing and visuals I have created for various campaigns.

Social Media Campaign Posts

Upgrade Your Life: This proposed campaign was for the Recreation, Sport and Tourism online Master of Science Degree program at the University of Illinois at Urbana-Champaign. The goal was to boost enrollment by helping prospective students visualize possible careers and to promote the benefits of a brief online program.

Keep The Cheer Here: I created this social media campaign graphics tool kit for a holiday "shop local" campaign while doing volunteer work for the Champaign County Chamber of Commerce. The various designs were distributed to participating businesses who, in turn, supported the campaign by sharing them on their social channels.

Social Media Marketing Specs