​​​​John Weis​

Brand Strategy Manager (Remote) | Lumen Technologies, Broomfield, CO |
June 2022 - Present
 

• Collaborated with brand copywriters and served as primary editor and proofreader for outbound creative products for a Fortune 150 company.

• Ensured that work aligned with creative briefs and safeguarded all quality control standard

• Created strategic plans and translated them into big-picture brand awareness and marketing campaigns.

• Developed overall brand messaging framework based on audience perceptual research and trends.

• Primary reviewer and brand guardian for all external communications.

• Championed cohesive, multi-platform brand awareness campaigns in 2023 that resulted in 280K sales, a net customer increase of 83K, and a total fiber internet subscriber base of over 900K. 

 

Lead Writer, Brand and Communications (Remote) | Lumen Technologies, Broomfield, CO

March 2021 - June 2022
 

• Researched, wrote, and edited impactful B2B and B2C communications, marketing content, and internal messaging for the CenturyLink and Quantum Fiber brands.

• Developed content for diverse platforms including email, web, print, outdoor, broadcast, thought leadership blogs, video, and social media.

• Maintained editorial oversight of public-facing communications ensuring that language, information, and purpose aligned to strategic goals and brand reputation.

• Promoted to brand strategy manager.

Director of Operations and Brand | Illini Radio Group/Saga Communications, Champaign, IL
​March 1999 - April 2020

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• Directed overall creative approach for 7 top-rated radio brands while leading the creative team and acting as liaison with corporate management, account team, operations, and business office.

• Aligned creative services team to meet company advertising goals, built strong cross-organizational communications and created and led training and development processes.

• Worked with the leadership team to chart the company's strategic plans.

• Successfully managed a $600K+ departmental budget, led a team of 15, and achieved a 33% monthly organic social audience growth.

• Oversaw short- and long-term projects, and elevated brand impact through innovative campaigns, persuasive copy, and compelling audio.

• Cultivated and managed vendor relationships.