John Weis
Brand Strategy | Marketing
Communications | Leadership
MEDIA PROJECTS
To grow a business, inspire an audience to act or create a "buzz" you must tell a compelling story. Branding, marketing, advertising, promotions and public service all require a storyteller's touch. Here are some recent projects I was proud to write, create, produce, voice and collaborate on.
Media Projects
TV PUBLIC SERVICE CAMPAIGN: C-U PUBLIC HEALTH / COVID-19 TESTING
With testing and rapid results widely available in our local metro area, this campaign reminds residents of how easy it is to get a test and invites people from other counties in the region to take advantage of our resources.
Written by: John Weis Produced by: 509 Creative for WCIA-TV Talent: Tim Sinclair
RADIO COMMERCIAL: PRAIRIE WINDS OF URBANA
Knowing your audience is key in any marketing or advertising campaign. This client was targeting adults concerned with helping their parents take their next step living. Written, produced and voiced by: John Weis
RADIO PUBLIC SERVICE CAMPAIGN: UNIT 4 SCHOOL DISTRICT "iREAD/iCOUNT" PROGRAM
The message here was simple - there's nothing more important than making sure our elementary-aged kids master basic skills. Working in partnership with the local Chamber of Commerce, our goal was to encourage local volunteers to invest just eleven hours of their lives to help a child. Written, produced and voiced by: John Weis
LOCAL PRIDE CAMPAIGN: I CHOOSE C-U
There's never a bad time to love where you live. This campaign featured the voices of local leaders telling their stories of why they chose to live in Champaign-Urbana and reminding us of the benefits we can all enjoy in our community. Written, produced and voiced by: John Weis Guest voice: Deb Feinen
RADIO COMMERCIALS: INDUSTRIAL DONUT
This unusual new business (customize-your-own-donuts) wanted memorable advertising. This was a fun project and a client who was up for anything, allowing for great creativity. Written, produced and voiced by: John Weis
RADIO PUBLIC SERVICE CAMPAIGN: CHAMPAIGN COUNTY CHAMBER OF COMMERCE
It's always good business to support local business. Working with our local Chamber of Commerce, I created this imaging campaign to tie key words into the benefits of having an advocate for your business in your corner. Written, produced and voiced by: John Weis Additional voices: Lon Ray, Nicole Beals, Michelle Ryan
RADIO PUBLIC SERVICE CAMPAIGN: COURAGE CONNECTION
When fundraising shortfalls threatened to close Champaign County's women's shelter, we mobilized public awareness and support using powerful first-person storytelling in our 'Stories of Survival' campaign. Written, produced and voiced by: John Weis Storyteller: Mary-Lynn Foster
RADIO COMMERCIAL: BOWMENTUM ARCHERY
This campaign was designed to help a local indoor archery range and pro shop expand their business model beyond just bow hunters. Having a son who had shot on competitive archery teams in middle and high school (2017 state champion no less!) I had some inside knowledge into the sport and factored it into the script for this ad that resulted in a new advertiser for our stations. Written, produced and voiced by: John Weis
RADIO PROMOTION: CHRISTMAS WISH
This campaign combined a 30 year tradition of giving with emotion and storytelling. Our listeners answered the enduring question: what do you want most for Christmas? Included are the solicitation campaign and the fulfilled "wish" segments aired on MIX 94.5/WLRW-FM, Champaign, Illinois. Written, produced and voiced by: John Weis
Additional voices: Jon Carter, Tim Taylor, Sarah Addison, Michelle Ryan & numerous listeners
RADIO COMMERCIAL: AUDIBEL
Using the audio medium of radio allowed for this campaign to be especially effective. Our focus is the moments in life that can be stolen by hearing loss. Written, produced and voiced by: John Weis
STATION PROMOS: MIX 94.5 / WLRW-FM, CHAMPAIGN, IL
One of my favorite parts of a career in broadcasting was creating the brand voice of a radio station through imaging and promotional announcements. Just for fun here are a few I enjoyed creating. Written and produced by: John Weis Voiced by: Jon Carter, Sarah Addison, Michelle Ryan
Testimonials
“John worked for me twice. First as an air personality, later as head of programming for one radio station and later an entire cluster. John is steady. We often talked about him as “air traffic control” – everything took off and landed in sequence. He is easy to work with and was well respected by his subordinates and peers. John is knowledgeable, clever, affable and a team player. In short, John is a find. I hope he is the right fit for your organization.”
Steve Goldstein, CEO Amplifi Media
“John was the ultimate right-hand for me at KSTZ. His talent, abilities, and the wide variety of skills he developed made his exceptional path of progressive promotions within the company a natural choice. An intelligent and strategic thinker, his talent and wit made him a joy to collaborate with. I would welcome the opportunity to have John on my team again -- ANY time! ”
Kipper McGee, Chief Media Strategist
Brandwidth Media Strategies